What is your view where companies generally should start their Digitalization journey (or as I prefer to label it to transform into a Smart Company).
Most consultancies will advice Digitalization should start from the top and begin with the customer journey but is that the only truth?
I am preparing an article on the subject and during the research I noticed there is limited academic material on what is working or not.
Hence I want your clever input as inspiration so please make your voice heard.
I have over the years picked up the statements below and you can make both multiple selections (8) as they span different perspectives and you can also add your own statement if needed.
As always great if you want to post a comment with additional thoughts
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